Werner Ladder

Packaging Re-Design

Practices

Advertising
Experiential

Tactics

Branding
In-Store Experience
Merchandising

Account Lead

In the chaotic big-box environment, ladder shopping can turn confusing – fast. The Simon/Myers team knew the new packaging system had to ease the selection process and in turn create preference for Werner. We designed a flexible approach that could be extended across hundreds of SKUs and product sizes. We specified typography, icons, and imagery to be consistent across ladder families so that shoppers could make easy comparisons.

For ladder materials (fiberglass & aluminum) and special features, we developed a distinct, easily found communication system.

We also created a unique icon and color approach for strength ratings across the product line.

The unique packaging system was created to work upside-down, right-side up, and across hundreds of different SKUs.

More Work

DeVry University

Campus Branding

Experiential + Creative

arrow

Hammermill

Jamming with Beard Al

Digital + Strategy

arrow

Delta

Microsite, Online Survey and Analytics

DIgital + Experiential

arrow

Hammermill & St. Jude

Paper With a Higher Purpose

Creative + Digital

arrow

Brizo & Delta

Loyalty Rewards Website

Strategy + Digital

arrow

Brizo

Experiential Design

Experiential + Creative

arrow