Werner Ladder

Packaging Re-Design

Practices

Advertising
Experiential

Tactics

Branding
In-Store Experience
Merchandising

Account Lead

In the chaotic big-box environment, ladder shopping can turn confusing – fast. The Simon/Myers team knew the new packaging system had to ease the selection process and in turn create preference for Werner. We designed a flexible approach that could be extended across hundreds of SKUs and product sizes. We specified typography, icons, and imagery to be consistent across ladder families so that shoppers could make easy comparisons.

For ladder materials (fiberglass & aluminum) and special features, we developed a distinct, easily found communication system.

We also created a unique icon and color approach for strength ratings across the product line.

The unique packaging system was created to work upside-down, right-side up, and across hundreds of different SKUs.

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