Our Brizo and Delta clients knew their combined rewards program was popular with their showroom associates. But their rewards website didn’t follow the latest brand standards, was non-responsive, and needed updating. So they asked Simon/Myers to give the site some overdue attention.
To improve the UX, we added separate landing pages for earning points and redeeming points, and designed new, clearer user paths for a more streamlined experience. We also created an easy-to-read dashboard highlighting each person’s rewards status, placing it front and center on the homepage. We even designed a new badge and logo for the highest-achieving salespeople, the “impressionistas.”
To burnish the Brizo and Delta brands, we not only brought the site in line with their respective guidelines, we selected a new co-branded font which allowed them to “play well together” on the site.