Brizo & Delta

Loyalty Rewards Website

Practices

Digital
Advertising

Tactics

Brand Development
Branding
Website Design
Website Development

Account Lead

Our Brizo and Delta clients knew their combined rewards program was popular with their showroom associates. But their rewards website didn’t follow the latest brand standards, was non-responsive, and needed updating. So they asked Simon/Myers to give the site some overdue attention.

 

To improve the UX, we added separate landing pages for earning points and redeeming points, and designed new, clearer user paths for a more streamlined experience. We also created an easy-to-read dashboard highlighting each person’s rewards status, placing it front and center on the homepage. We even designed a new badge and logo for the highest-achieving salespeople, the “impressionistas.”

 

To burnish the Brizo and Delta brands, we not only brought the site in line with their respective guidelines, we selected a new co-branded font which allowed them to “play well together” on the site.

The simplified, yet elegant homepage features a more personalized experience, welcoming each salesperson by name and spotlighting their current point total. A newly designed Tier Progression Bar gives a clear snapshot of where they stand on the road to Platinum status.

Simon/Myers also made the new site design responsive, so the smartphone experience is as simple and satisfying as the desktop or laptop. Here, you can also see the new Impressionista logo we created.

Style tiles like this one are a vital part of our design process. This tile gave our Brizo and Delta clients a preview of key visual elements, such as colors, typefaces, photo treatments and icons.

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