In just four years, Simon/Myers helped make SnapCount the No. 1 software in the fast-emerging energy retrofit space. Now it was time for a website refresh that would not only be impactful, but would tactfully protect the software's confidential advantages in this hyper-competitive space. We used an agile process to identify the many audiences, then rebuilt the site from the ground up using a modern, tech-focused look and user-centric site architecture. We also took a peek at the upcoming SnapCount software release and integrated small design cues that allowed us to bridge the gap between the online experience and the product experience. The end result: a simple, clean website that makes it easy for people to learn just enough about the product to hunger for a demonstration.