The Thor Industries Dealer Open House in Elkhart, Indiana is an annual showcase of more than 500 Thor Industries RVs. Dealers can step inside and experience every feature and finish for themselves. This event is a once-a-year, “host it and they will come” opportunity to influence the movers and shakers of the RV industry. And influence them we did, by blanketing the gateways to the event with a series of eight gorgeous outdoor boards that celebrated RVing. The best part was this: Thor had asked us to “portray RVing in a mind-blowing light,” and they think we succeeded.
2018 Case Study