CURAD

In-Store Advertising

Practices

Experiential

Tactics

Temporary Displays
Merchandising

Account Lead

To meet sales goals, CURAD needed to quickly secure endcaps and additional shelf-space in high-traffic areas of Walmart® and Walgreens®. Simon/Myers armed the CURAD team with detailed designs of product and display solutions for endcaps, PDQs, shelf-talkers, FSIs with coupons, and outcerts. The new look helped CURAD land premium in-store placement and rapidly build customer awareness of the four innovative new bandage products: Truly Ouchless®, Performance Series, QuickStop, and Soothe & Cool.

Working within shelving guidelines from Walmart and Walgreens, Simon/Myers created solutions with a variety of forms and sizes to accommodate Curad's preferred products and SKU counts.

Endcap systems incorporated blade sign and header graphics for more impact, and to create a product destination.

FSIs with coupons and outcerts helped create brand and product awareness outside of the retail location. This was a strong tool to encourage future purchases.

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Quisque posuere turpis lorem, non gravida sem rutrum et. Quisque egestas risus magna, quis pharetra ligula vestibulum sit amet. Nunc et leo mi. Sed non maximus enim. Integer malesuada quis elit et congue.

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Quisque posuere turpis lorem, non gravida sem rutrum et. Quisque egestas risus magna, quis pharetra ligula vestibulum sit amet. Nunc et leo mi. Sed non maximus enim. Integer malesuada quis elit et congue.

More Projects