Curad

In-Store Advertising

Practices

Experiential

Tactics

Temporary Displays
Merchandising

Account Lead

To meet sales goals, CURAD needed to quickly secure endcaps and additional shelf-space in high-traffic areas of Walmart® and Walgreens®. Simon/Myers armed the CURAD team with detailed designs of product and display solutions for endcaps, PDQs, shelf-talkers, FSIs with coupons, and outcerts. The new look helped CURAD land premium in-store placement and rapidly build customer awareness of the four innovative new bandage products: Truly Ouchless®, Performance Series, QuickStop, and Soothe & Cool.

Working within shelving guidelines from Walmart and Walgreens, Simon/Myers created solutions with a variety of forms and sizes to accommodate Curad's preferred products and SKU counts.

Endcap systems incorporated blade sign and header graphics for more impact, and to create a product destination.

FSIs with coupons and outcerts helped create brand and product awareness outside of the retail location. This was a strong tool to encourage future purchases.

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