The Illinois Soybean Association trusted Simon/Myers and our frequent partner agency, MorganMyers, to develop a new, user-friendly website. The trick? Seven different agencies and more than 80 stakeholders would need to be managed as part of the process. Through the User Stories we generated as part of our Agile framework, we were able to ascertain the key functions, design details, and other user experience must-haves across this diverse group of stakeholders. The result? A visually appealing, easy-to-navigate website conveying highly technical information in a simple, intuitive way.