DeVry University

Campus Branding




Experience Design

Account Lead

Developing a more student-centered identity is one thing. Projecting it onto physical campuses is quite another. DeVry University challenged Simon/Myers to create a standards book that would help them do just that. This assignment also included three location-specific campus branding packages for Chicago, Naperville and Ontario. The results were nothing short of transformative.

In addition to arresting posters and striking wall graphics, our branding packages included recommendations for paint schemes and materials that set a more motivating tone in DeVry’s updated lobbies, hallways and classrooms. Our goal? To energize campus visitors by reinforcing DeVry’s brand pillars in an emotional and visually impactful way. Mission accomplished.

For the newly updated lobby at the Naperville campus, we provided a detailed 3D mockup. It featured a shield-based graphic pattern on the wall, balanced poster placement and a bold logo treatment, plus material specs such as paint color and wall texture.

This poster triptych from the Naperville lobby brings several elements from our Brand Style Guide to life, including photo style, color palette, logo treatment, type style and tone of voice.

This classroom represented a unique opportunity to express the brand on two overlapping walls. Evocative handwritten notes and reminders appear on the outer glass wall, as if scribbled by an actual student in her notebook. The student herself is big and bold on the wall at the other end of the classroom, coupled with a thought-provoking headline.

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