CURAD

Banner Ads & Landing Page

Practices

Experiential

Tactics

Temporary Displays
Merchandising

Account Lead

To meet business goals, CURAD needed to quickly secure endcaps and additional shelf-space in high-traffic areas of Walmart® and Walgreens. Simon/Myers armed the CURAD team with detailed designs of product and display solutions for endcaps, PDQs, shelf-talkers, FSIs with coupons, and outcerts. The new look helped CURAD land premium in-store placement and rapidly build customer awareness of the four innovative new bandage products: Truly Ouchless, Performance Series, QuickStop, and Soothe & Cool.

Animated HTML5 banner ads were produced to grab attention with retailer information and a call-to-action.

Landing page on Curad.com provided a destination for the banner ad click-through and prompted coupon redemption.

Geo-targeted banner ads were deployed within a pre-defined radius once the first product was purchased at Walmart or Walgreens, driving additional store traffic and sales.

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