In Part 2 of our two-part series, Brian zooms out to examine a key difference between these two types of institutions’ students and what that difference means for industry marketers.
In Part 1 of this two-part series, S/M Director of Strategy, Brian Gee, dives deep into the world of higher education to explore the surprising differences between university students. The result? A stereotype in need of overturning, and some insights into how change can be effected in the industry.
Once again, the Simon/Myers team attended the Kitchen & Bath Industry Show (KBIS) in Las Vegas, NV. KBIS is North America’s largest trade show dedicated to kitchen and bath design. We spotted some new interior design trends along with a few enduring themes. Take a look, and see what's coming and what's staying.
It’s no secret that influencer marketing is on the rise. Also on the rise: criticism of the practice. Brands are investing more than ever into influencer marketing, but with higher budgets comes more wariness and pressure to validate the influencer’s credibility and authenticity, as well as the ROI for the company.
Retail is currently having a “make it or break it” moment due to the integration of technology in our everyday life. The digital world is shifting consumer behavior and expanding the omni-channel experience. Because of this, brick-and-mortar locations are no longer the place where a product or brand makes its first (or last) impression. Long gone are the days when a retail store only offered and sold tangible goods.