Simon/Myers adds digital leadership
Simon/Myers is proud to announce our new Head of Digital, Mike Phillips. Part brand storyteller, part digital wizard, Mike brings a wealth of creative and strategic leadership to the S/M digital practice.
The timing could not be better. Mike’s arrival – along with an expansion of our digital team – parallels the pandemic-fueled migration of brands online. We’re here to ease that path, making certain a brand’s online presence extends and supercharges its real-world, bricks ‘n’ mortar efforts. Or, as Mike puts it,
You can learn more about Mike here: https://www.linkedin.com/in/michael-phillips-18a31a7 And if data-driven brand strategy and transformative creative sound like a recipe you’d like to sample, reach out at firstname.lastname@example.org.
One of the biggest obstacles brought on by the pandemic and remote working has been learning how to interview and onboard new hires in a fully virtual way. Finding the right fit for any position is difficult enough as it is, but doing it through a screen poses additional challenges.
Over the past year, being physically distant from each other has required changes in the way we communicate and stay connected. While this has been a challenge, it has also allowed us to re-consider not only how we communicate, but how we might improve, even beyond the pandemic.
There are few topics as hot as content marketing in the digital marketing world right now, and for good reason—great content sells. But it can also be a trap. Too often we see businesses creating content simply because they’ve been told they should do it. Without a strategic plan, businesses can spend huge amounts of time and resources on content that never resonates and never makes an impact on the bottom line. That’s a tough call to answer when marketing budgets come up for discussion.
Related Featured Work