Simon/Myers is thrilled to welcome Kichler Lighting, a leader in the home lighting industry since 1938, to our roster of leading brands.
We are especially excited to work with Kichler because, in their words, they are determined “to change the game” at retail with an innovative merchandising solution.
At Simon/Myers, this lofty challenge has engaged our team from end to end. Our effort is spanning shopper/competitive research, strategic development, extensive concepting, and finally, prototyping and production with our partners at Niven.
Already the research has been illuminating, changing perceptions of the lighting shopper and influencing the merchandising decisions. Going forward, we’ll continue to bring the critical data, strategy, and execution necessary to help Kichler expand to an ever-widening swath of lighting shoppers.
From CEOs and Executive Directors to close friends and co-workers, I’m often asked why I spin so many plates. And it’s a fair question.
I came up through the design side of shopper marketing. As a creative at heart, I relish attacking a brand's problem in a physical space. Today I get to do that at arm’s length as our team at S/M does all the heavy lifting – and honestly does it better than I ever did. But...
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