Simon/Myers is thrilled to welcome Kichler Lighting, a leader in the home lighting industry since 1938, to our roster of leading brands.
We are especially excited to work with Kichler because, in their words, they are determined “to change the game” at retail with an innovative merchandising solution.
At Simon/Myers, this lofty challenge has engaged our team from end to end. Our effort is spanning shopper/competitive research, strategic development, extensive concepting, and finally, prototyping and production with our partners at Niven.
Already the research has been illuminating, changing perceptions of the lighting shopper and influencing the merchandising decisions. Going forward, we’ll continue to bring the critical data, strategy, and execution necessary to help Kichler expand to an ever-widening swath of lighting shoppers.
One of the biggest obstacles brought on by the pandemic and remote working has been learning how to interview and onboard new hires in a fully virtual way. Finding the right fit for any position is difficult enough as it is, but doing it through a screen poses additional challenges.
Over the past year, being physically distant from each other has required changes in the way we communicate and stay connected. While this has been a challenge, it has also allowed us to re-consider not only how we communicate, but how we might improve, even beyond the pandemic.
There are few topics as hot as content marketing in the digital marketing world right now, and for good reason—great content sells. But it can also be a trap. Too often we see businesses creating content simply because they’ve been told they should do it. Without a strategic plan, businesses can spend huge amounts of time and resources on content that never resonates and never makes an impact on the bottom line. That’s a tough call to answer when marketing budgets come up for discussion.
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