Simon/Myers is thrilled to welcome Kichler Lighting, a leader in the home lighting industry since 1938, to our roster of leading brands.
We are especially excited to work with Kichler because, in their words, they are determined “to change the game” at retail with an innovative merchandising solution.
At Simon/Myers, this lofty challenge has engaged our team from end to end. Our effort is spanning shopper/competitive research, strategic development, extensive concepting, and finally, prototyping and production with our partners at Niven.
Already the research has been illuminating, changing perceptions of the lighting shopper and influencing the merchandising decisions. Going forward, we’ll continue to bring the critical data, strategy, and execution necessary to help Kichler expand to an ever-widening swath of lighting shoppers.
In February of this year (so about 100 years ago), Michael Kristofka shared his thoughts on brands getting phygital. Now he takes a look at how the pandemic has changed things—or should we say massively accelerated them. The events of 2020 had businesses racing to board the phygital-first train. And many realized they were running way behind.
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