Navigating a global crisis without causing one for your PR and marketing teams.
I never imagined my first day at Simon/Myers would take place at home, but that’s proof of just how quickly things can change overnight in a world hyperfocused on COVID-19. (And how fortunate I am that I can work remotely in the first place.) With the government declaring the internet as an essential service so we can continue to email, download, communicate, and stream amidst this crisis, we’ve never been more plugged in.
eMarketer reported this past week that time spent with all media, digital in particular, has risen as a result. It’s a trend likely to continue; the longer we stay at home, the more we turn to our newsfeeds in an effort to connect with a world we can no longer explore.
People are increasingly anxious. Navigating social newsfeeds to avoid misinformation and fake news has become routine. An economic downturn is becoming harder to ignore. Local communities are grappling with taxed resources as their governments struggle to provide essential services, while also caring for those most vulnerable.
Brands like AB InBev have taken notice, and action. Over the last few weeks, they’ve not only repurposed distilleries to make hand sanitizer, but redirected their $5M budget for sports and entertainment to directly support the American Red Cross. Examples like this are inspiring, but leave many marketers who work with more modest resources wondering what to do, and how marketing plans need to shift. Here’s some of our best advice on how to proceed:
While the novel coronavirus has presented new challenges for marketers, the age-old practice of compassion remains the same. In times like these, our content is an opportunity for our brands to be more human, offering support, encouragement, and motivation when we need it most.
It’s no surprise that the pandemic has massively changed digital consumer behavior. One major area? Coffee. So what have coffee brands done in the past to shape such ritualistic behavior, and how will they innovate for the new era of coffee consumption?
In one direction, a master suite dripping in Zen influences. In the other, a revitalization of art deco. And that’s just the first five minutes. The Kitchen and Bath Industry Show is a tour de force of what’s trending. We never miss it. And thanks to this report by Kathleen Carron, our Associate Director of Experiential Design, neither will you.
The role of Project Manager is not high-profile. In fact, the best PMs have a knack for working under the radar. But what they do is vital to strategic marketing agencies like Simon/Myers. So how do they adjust during this time of forced remote work? Our own PM, Bryan Panek, shares some thoughts and tips.
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