As one of the leading manufacturers of faucets, Delta Faucet Company enjoys strong relationships with its retail partners and consumers alike. Simon/Myers had the opportunity to partner with DFC to re-envision and optimize the kitchen faucet aisle at The Home Depot and improve the overall customer experience.
The in-aisle retail shopping experience for faucet category products was inconsistent and confusing - making comparisons and verifications difficult, resulting in overwhelmed and frustrated consumers, as well as lost sales.
Using a data-driven approach, we set out to better understand the customer journey and improve, enhance and simplify the in-aisle shopping experience by:
Using existing research (online vs. retail purchase intent, dwell time, use-case, brand affinity, basket sales) and in-store audits, we visualized the purchase journey and developed key consumer insights to create three key steps for in-store execution success:
A hands-on planogram that simplified the shopping experience using data-driven organization and multi-channel touchpoints, integrated into a brand-agnostic solution that seamlessly fits into The Home Depot’s stores.
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The average person is exposed to thousands of online marketing messages a day. It simply isn’t possible to absorb them all. So how do digital marketers get noticed? Some say shorter attention spans are the problem, and shorter content is the solution. We think it’s more complicated than that.
Art director Kaity Burns loved working for our Chicago-based agency, but wanted to raise her family in North Carolina. Thanks to Kaity’s pioneering spirit, and the progressive thinking of our founders, our agency took the leap into the world of working remotely.
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