As one of the leading manufacturers of faucets, Delta Faucet Company enjoys strong relationships with its retail partners and consumers alike. Simon/Myers had the opportunity to partner with DFC to re-envision and optimize the kitchen faucet aisle at The Home Depot and improve the overall customer experience.
The in-aisle retail shopping experience for faucet category products was inconsistent and confusing - making comparisons and verifications difficult, resulting in overwhelmed and frustrated consumers, as well as lost sales.
Using a data-driven approach, we set out to better understand the customer journey and improve, enhance and simplify the in-aisle shopping experience by:
Using existing research (online vs. retail purchase intent, dwell time, use-case, brand affinity, basket sales) and in-store audits, we visualized the purchase journey and developed key consumer insights to create three key steps for in-store execution success:
A hands-on planogram that simplified the shopping experience using data-driven organization and multi-channel touchpoints, integrated into a brand-agnostic solution that seamlessly fits into The Home Depot’s stores.
One of the biggest obstacles brought on by the pandemic and remote working has been learning how to interview and onboard new hires in a fully virtual way. Finding the right fit for any position is difficult enough as it is, but doing it through a screen poses additional challenges.
Over the past year, being physically distant from each other has required changes in the way we communicate and stay connected. While this has been a challenge, it has also allowed us to re-consider not only how we communicate, but how we might improve, even beyond the pandemic.
There are few topics as hot as content marketing in the digital marketing world right now, and for good reason—great content sells. But it can also be a trap. Too often we see businesses creating content simply because they’ve been told they should do it. Without a strategic plan, businesses can spend huge amounts of time and resources on content that never resonates and never makes an impact on the bottom line. That’s a tough call to answer when marketing budgets come up for discussion.
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