As one of the leading manufacturers of faucets, Delta Faucet Company enjoys strong relationships with its retail partners and consumers alike. Simon/Myers had the opportunity to partner with DFC to re-envision and optimize the kitchen faucet aisle at The Home Depot and improve the overall customer experience.
The in-aisle retail shopping experience for faucet category products was inconsistent and confusing - making comparisons and verifications difficult, resulting in overwhelmed and frustrated consumers, as well as lost sales.
Using a data-driven approach, we set out to better understand the customer journey and improve, enhance and simplify the in-aisle shopping experience by:
Using existing research (online vs. retail purchase intent, dwell time, use-case, brand affinity, basket sales) and in-store audits, we visualized the purchase journey and developed key consumer insights to create three key steps for in-store execution success:
A hands-on planogram that simplified the shopping experience using data-driven organization and multi-channel touchpoints, integrated into a brand-agnostic solution that seamlessly fits into The Home Depot’s stores.
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