Simon/Myers hires 9 as client needs expand
The pandemic, among many other things, has been a game-changer for brands. The best of the bunch recognized that in a rapidly evolving marketplace, only data would light the path forward.
We’re here for that.
Our jam is underpinning every creative execution with data-driven strategic insights. Our clients and prospects recognize the strength of that model and are asking for more. To respond, we’ve added a wealth of intellectually curious, collaborative talent. And now, it’s time to share.
Mallory Lynch – Quantitative Researcher
Katie Karp – Associate Strategist
BRANDING & ADVERTISING
Cymone Wilder – Senior Designer
Joel Bentley – Art Director
Alice Wong – Account Manager
Lexi Schiano – Project Manager
Tia Smith – Graphic Designer
Meredith Leigh Wathne – Social Media Manager
Felipe Oropeza – Industrial Designer
One of the biggest obstacles brought on by the pandemic and remote working has been learning how to interview and onboard new hires in a fully virtual way. Finding the right fit for any position is difficult enough as it is, but doing it through a screen poses additional challenges.
Over the past year, being physically distant from each other has required changes in the way we communicate and stay connected. While this has been a challenge, it has also allowed us to re-consider not only how we communicate, but how we might improve, even beyond the pandemic.
There are few topics as hot as content marketing in the digital marketing world right now, and for good reason—great content sells. But it can also be a trap. Too often we see businesses creating content simply because they’ve been told they should do it. Without a strategic plan, businesses can spend huge amounts of time and resources on content that never resonates and never makes an impact on the bottom line. That’s a tough call to answer when marketing budgets come up for discussion.
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