You wouldn’t shoot a photo before focusing your lens. You wouldn’t shoot a gun before aiming at your target. So why would you execute on tactics before defining your strategy?
The interconnectivity of storytelling and brands is nothing new. When brands follow a few simple guidelines for storytelling, the brand story becomes more meaningful. And in turn, more successful.
We’ve been in business since 2007, evolving from a pure creative firm with a laser focus on Shopper Marketing to a brand strategy and creative agency executing in several verticals. As we repositioned and rebranded, we did some things right... and one thing definitively wrong.
Copywriting algorithms have been a reality for a few years now. In fact, from the gushing reviews they’ve been receiving lately, you might get the impression that human copywriters are on the verge of obsolescence. Are they?
Whether you’re already an avid proponent of agile, or you’re new to this flexible project management philosophy, you’ll appreciate the following lucid rundown of agile’s evolution—and its future. Creative Director and UX Designer Brett Casey talks about how agile can improve your company’s workflow.
To help you evaluate your social media marketing strategy, we asked our talented strategy team to put their heads together. The result is the following article, with five probing questions to jumpstart your thinking.
Companies continue to invest in digital experiences. Whether it’s an evolution or transformation, they seek to deepen their relationships with customers with each release or new feature. However, customers are going elsewhere to seek authentic brand experiences.
Brand voice is the element that is woven through all aspects of a brand. It speaks for the brand’s persona, humanizes the brand’s communications, empowers the brand’s consumer appeal. So how can you create a brand voice that cuts through, clarifies, and drives preference? We’ll show you.
In Part 2 of our two-part series, Brian zooms out to examine a key difference between these two types of institutions’ students and what that difference means for industry marketers.
In Part 1 of this two-part series, S/M Director of Strategy, Brian Gee, dives deep into the world of higher education to explore the surprising differences between university students. The result? A stereotype in need of overturning, and some insights into how change can be effected in the industry.
Once again, the Simon/Myers team attended the Kitchen & Bath Industry Show (KBIS) in Las Vegas, NV. KBIS is North America’s largest trade show dedicated to kitchen and bath design. We spotted some new interior design trends along with a few enduring themes. Take a look, and see what's coming and what's staying.
It’s no secret that influencer marketing is on the rise. Also on the rise: criticism of the practice. Brands are investing more than ever into influencer marketing, but with higher budgets comes more wariness and pressure to validate the influencer’s credibility and authenticity, as well as the ROI for the company.
Retail is currently having a “make it or break it” moment due to the integration of technology in our everyday life. The digital world is shifting consumer behavior and expanding the omni-channel experience. Because of this, brick-and-mortar locations are no longer the place where a product or brand makes its first (or last) impression. Long gone are the days when a retail store only offered and sold tangible goods.