Thoughts

Observations, analysis, and a dose of Creative Wisdom™. You'll find it all here.

Your social media strategy might be stale if...

To help you evaluate your social media marketing strategy, we asked our talented strategy team to put their heads together. The result is the following article, with five probing questions to jumpstart your thinking.

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Going Phygital: Not Just for Retailers Anymore

Going Phygital: Not Just for Retailers Anymore

Companies continue to invest in digital experiences. Whether it’s an evolution or transformation, they seek to deepen their relationships with customers with each release or new feature. However, customers are going elsewhere to seek authentic brand experiences.

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How The Best Brands Find Their Voice

How The Best Brands Find Their Voice

Brand voice is the element that is woven through all aspects of a brand. It speaks for the brand’s persona, humanizes the brand’s communications, empowers the brand’s consumer appeal. So how can you create a brand voice that cuts through, clarifies, and drives preference? We’ll show you.

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Online and Trade Schools: Is Age Just a Number?

Online and Trade Schools: Is Age Just a Number?

In Part 2 of our two-part series, Brian zooms out to examine a key difference between these two types of institutions’ students and what that difference means for industry marketers.

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Online and Trade Schools: The Impact of Gender

Online and Trade Schools: The Impact of Gender

In Part 1 of this two-part series, S/M Director of Strategy, Brian Gee, dives deep into the world of higher education to explore the surprising differences between university students. The result? A stereotype in need of overturning, and some insights into how change can be effected in the industry.

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KBIS 2019 Trend Report

KBIS 2019 Trend Report

Once again, the Simon/Myers team attended the Kitchen & Bath Industry Show (KBIS) in Las Vegas, NV. KBIS is North America’s largest trade show dedicated to kitchen and bath design. We spotted some new interior design trends along with a few enduring themes. Take a look, and see what's coming and what's staying.

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Micro Marketing Units: A smarter way to engage influencers

Micro Marketing Units: A smarter way to engage influencers

It’s no secret that influencer marketing is on the rise. Also on the rise: criticism of the practice. Brands are investing more than ever into influencer marketing, but with higher budgets comes more wariness and pressure to validate the influencer’s credibility and authenticity, as well as the ROI for the company.

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An intangible experience in a tangible world.

An intangible experience in a tangible world.

Retail is currently having a “make it or break it” moment due to the integration of technology in our everyday life. The digital world is shifting consumer behavior and expanding the omni-channel experience. Because of this, brick-and-mortar locations are no longer the place where a product or brand makes its first (or last) impression. Long gone are the days when a retail store only offered and sold tangible goods.

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