Walking in an event attendees shoes

Delta Faucet Company

ClientChallenge: Maximize the value of experiential events.

Delta FaucetCompany relies heavily on event experiences to build brand awareness and advocacy. But their mass-market brand, Delta, wasn’t being recognized for its patented technologies or on-trend designs. And their trade-exclusive brand, Brizo, was striving to increase awareness among designers, architects, contractors, and homeowners. An improved event experience was in order.

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Account Director Michael Kristofka films a Brizo showroom tour.

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Put ourselves in an event attendee’s shoes.

To develop recommendations for future events, we needed a holistic understanding of the attendee experience. To achieve this, we drew up both qualitative and quantitative research plans, which included:

• Auditing six events

• Engaging in hours of ethnographic research

• Analyzing more than 300 feedback surveys

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Account Lead

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Solution: Create a foundation for stronger audience connection.

Armed with a wealth of actionable insights,we mapped them across the customer journey. Then we divided our recommendationsinto “what you can do now” and “what you can do later” categories. In essence,we laid a foundation that Delta can use for future events, one that positionsthem to:

• Concept better ways to connect withaudiences

• Strengthen direct-to-customer relationships

• Secure more favorable returns from futureevent investments

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We delivered analysis to the team that helped them make decisions about what to do with the insights.

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