Delta Faucet Company relies heavily on event experiences to build brand awareness and advocacy. But their mass-market brand, Delta, wasn’t being recognized for its patented technologies or on-trend designs. And their trade-exclusive brand, Brizo, was striving to increase awareness among designers, architects, contractors, and homeowners. An improved event experience was in order.
To develop recommendations for future events, we needed a holistic understanding of the attendee experience. To achieve this, we drew up both qualitative and quantitative research plans, which included:
• Auditing six events
• Engaging in hours of ethnographic research
• Analyzing more than 300 feedback surveys
Armed with a wealth of actionable insights, we mapped them across the customer journey. Then we divided our recommendations into “what you can do now” and “what you can do later” categories. In essence, we laid a foundation that Delta can use for future events, one that positions them to:
• Concept better ways to connect with audiences
• Strengthen direct-to-customer relationships
• Secure more favorable returns from future event investments
