Delta Faucet Company

Walking in an Event Attendee's Shoes

Account Lead:
Michael Kristofka

Delta Faucet Company is no stranger to building events around its Brizo and Delta branded products. With a customer-centric approach to all of its marketing, Delta understands that event experiences have a direct impact on customer relationships and advocacy.

DFC’s trade-exclusive brand, Brizo, strives to increase awareness among its various audiences (designers, architects, contractors, homeowners). And while the mass-market Delta brand enjoys high awareness, it isn’t always being recognized for its patented technologies or on-trend designs.

To help address these issues, while maximizing the value of experiential events for attendees, Simon/Myers did what we do best: we put ourselves in the attendee’s shoes, gained a holistic understanding of their experiences, then developed insights and recommendations for future events.

Immersive Research


Recommendations Built on Insights


As a result of our “in your shoes” research approach, Simon/Myers delivered a wealth of actionable insights and mapped them across the customer experience journey. To ensure Delta Faucet Company could implement our recommendations, we identified “which ones you can do now” versus “which ones you can do later,” based on DFC’s capabilities and resources. In the end, we were able to position DFC for higher returns on future event investments.

Concepting New Experiences



“Our partnership with Simon/Myers has taken our customer-centric focus and experiential project planning to the next level.”

Faye Adams

Corporate Learning Manager, Delta Faucet Company

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