Delta Faucet Company is no stranger to building events around its Brizo and Delta branded products. With a customer-centric approach to all of its marketing, Delta understands that event experiences have a direct impact on customer relationships and advocacy.
DFC’s trade-exclusive brand, Brizo, strives to increase awareness among its various audiences (designers, architects, contractors, homeowners). And while the mass-market Delta brand enjoys high awareness, it isn’t always being recognized for its patented technologies or on-trend designs.
To help address these issues, while maximizing the value of experiential events for attendees, Simon/Myers did what we do best: we put ourselves in the attendee’s shoes, gained a holistic understanding of their experiences, then developed insights and recommendations for future events.
“Our partnership with Simon/Myers has taken our customer-centric focus and experiential project planning to the next level.”
Corporate Learning Manager, Delta Faucet Company
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