Launching a Digital Technology Brand

Account Lead:

Our national launch of SnapCount tasked us with complete brand genesis. This unique software was designed to accelerate the audit, proposal, and implementation of energy-efficient lighting in vast commercial spaces. We named the software, crafted the identity and created an unveiling – a faux funeral for outdated competitors – at the lighting industry’s largest tradeshow in Las Vegas. Our team executed customer research and strategic planning, then created the SnapCount name, logo, website, web video, brochure, email campaign, direct mail, identity guide, tradeshow booth and showfloor event.

Website Creation


Tradeshow Booth Design & E-Mail Journey


In preparation for Lightfair, the world's largest annual architectural and commercial lighting trade show and conference, we designed a tradeshow booth that showcased SnapCount's branding and encouraged attendees to stop and learn more about the features of the program. We also created direct mail postcards and an email campaign to help drive traffic to the booth.


A Phased Roll-out.


"More important than all the creative has been the real-world results. The SnapCount re-brand has increased our company's new client opportunities by a factor of four."

Jeff Seifert

Co-Founder and COO, Streamlinx

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