With more than 80% aided brand awareness, DeVry University has higher name recognition than most of their category competitors. For nearly a century, they built their reputation on delivering a best-in-class technical education. But as DeVry transitioned from technical school to university, they struggled to find their marketing footing. The result? Two dissimilar campaigns. Two confusing positions. And a negative trend on the balance sheets.
"Simon/Myers team has been critical to our improvements. Learning. Listening. Leading. We have had it all, and we are grateful.”
VP Marketing, DeVry University