When RVers take summer trips, they make memories in iconic vehicles from brands like Airstream, Keystone and Jayco. But who makes those iconic RV brands (and some 16 others)? They’re called Thor Industries. And thanks to strategic acquisitions and organic growth, they’ve grown to become the market leader.
With more than 46% share of the RV market, Thor wanted to use their market-leader status to lift the entire industry, both domestically and globally. All while creating a brand that could exist in harmony with all of their subsidiaries. That’s why they turned to Simon/Myers.
2018 Case Study
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