Delta & Brizo

Showroom Reinvention

Account Lead:

When Simon/Myers was tapped to reimagine the plumbing showroom experience for both Delta Faucet and their luxury line Brizo, job No. 1 was to convey the brand ethos in a compelling visual and tactile sense. Job No. 2? Make certain that effort speaks directly to a tough trifecta of designers, showroom managers and end-users.

Listening to the research.

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Evoking an emotional brand connection.

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The trend research, analysis and forecasting was clear. Influencers desire to see products in settings that evoke the environments they are creating. This, coupled with a sea of sameness in showrooms, made the solution apparent: Both brands required a dynamic material palette and form factor that was both boldly on-trend yet uniquely flexible. And resulted in a transformed experience that redefined the branded showroom environment.

Persuasion equals placement.

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Reading the data and optimizing the experience.

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"Simon/Myers has been a great partner for Delta Faucet Company. Their team tackles each project with a fresh perspective on trends and design relevance for our brand."

—Wendy Nichols

Marketing Programs Manager, Delta Faucet Company

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