Curad

Integrated Digital Campaign

Account Lead:

Medline was reinvigorating the CURAD bandage and wound care lines with several new innovative products. To help make the launch a success, Medline turned to Simon/Myers.

What makes a bandage better? What takes wound care to the next level? It’s not always obvious. Our task was to bring the compelling new features to the forefront, both online and in-store, and earn premium retail placement.

Create Buzz, Attract the Shopper

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Drive Traffic with an Offer

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Because the CURAD Wound Care Line needs to cover a wide variety of wound types, the product offering is large and complex. To help simplify the customer journey, we crafted a landing page that guided buyers to the specific product needed. This page also served as the click-through destination for the wound care digital banner ads. Bottom line? Consumers could find what they need, and save a little in the process.

Better In-Store Advertising equals Better Placement

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"Very strategic, innovative, hands-on and quick to repsond. They've helped us grow our business as we reinvigorate the CURAD brand."

—Tambra Martin

Vice President, Marketing, Medline Industries

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