We hire the dot-connectors. The corporate rebels. The underdogs hungry to devour giants. Those who don't just see the forest through the trees. They see the entire ecosystem. Because our people have an insatiable curiosity for what's possible, and the only two words they hate are "We can't."
The in-aisle retail shopping experience for faucet category products was inconsistent and confusing - making comparisons and verifications difficult, resulting in overwhelmed and frustrated consumers, as well as lost sales.
You wouldn’t shoot a photo before focusing your lens. You wouldn’t shoot a gun before aiming at your target. So why would you execute on tactics before defining your strategy?