We hire the dot-connectors. The corporate rebels. The underdogs hungry to devour giants. Those who don't just see the forest through the trees. They see the entire ecosystem. Because our people have an insatiable curiosity for what's possible, and the only two words they hate are "We can't."
In February of this year (so about 100 years ago), Michael Kristofka shared his thoughts on brands getting phygital. Now he takes a look at how the pandemic has changed things—or should we say massively accelerated them. The events of 2020 had businesses racing to board the phygital-first train. And many realized they were running way behind.
While 2020 put much of our lives on hold, hardship didn’t take a moment off. That’s why we’re bringing back “Knickers in a Bunch,” our long underwear drive for those experiencing homeless. And we’ve made it easier than ever to participate.
It’s no surprise that the pandemic has massively changed digital consumer behavior. One major area? Coffee. So what have coffee brands done in the past to shape such ritualistic behavior, and how will they innovate for the new era of coffee consumption?